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Why Are My Emails Going To Spam

Fix common issues that cause your emails to land in spam folders.

P Priya Singh · Last updated

Overview

Emails land in spam when providers don't trust your sender reputation or your content triggers filters.

Common Causes

Cause Solution
Sending too fast from a new account Slow down volume; warm up gradually
No email warm-up history Enable Email WarmUp in sender settings
Spam-like content Remove spam keywords; use natural language
Low engagement Improve targeting and subject lines
High bounce rates or complaints Clean your lead lists; verify emails

Quick Fixes

  1. Enable Email WarmUp. Build sender reputation over time.
  2. Verify your domain. Add SPF, DMARC, and DKIM records.
  3. Use plain-text emails. Toggle in Sequence → Settings.
  4. Add a custom tracking domain. Replace default tracking links. Note: New email accounts need 2-4 weeks of warm-up before high-volume sending.

See also: Inbox Placement Test Shows Spam Despite High Sender Health.

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