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Why Send Email In Plain Text

Learn when and why to send plain text emails for better deliverability.

Overview

Plain text emails improve deliverability by avoiding spam filters and looking more personal.

Benefits

Benefit Why It Matters
Prevents spam issues Less likely to trigger spam filters
Better delivery Higher inbox placement rates
Feels personal Looks like a human-written message, not marketing
Higher replies Recipients more likely to read and respond
Universal compatibility Renders correctly on all devices and email clients

Enable Plain Text

In Sequence → Settings, check Boost email deliverability by sending emails in plain-text, without HTML.

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